40 YEARS OF NIKE BLAZERMay 14, 2013
This year the trainer world raises it’s laces to the formidable Nike Blazer, the iconic footwear that has remained on trend for 40 years! To celebrate such a feat we take a look back to where it all began, and why you can still blaze it up to this very day.
To start such a story we must first look into the very beginning of Nike, a company founded by Bill Bowerman and Phil Night whilst experimenting with athletic footwear back in 1955. Bowerman was an athletics coach on the search for finding new ways to improve competitive racing. Night, a former middle distance runner, was a graduate of Sanford university studying Finance.
You can see where this is going right? A few investments and supplier battles later, (and lot’s of other business shizzle) and Blue Ribbon Sports was born, the original Nike store without the name or tick.
With progression slow, in steps Jeff Johnson, the main man in what was to become Nike. Seeing a gap in the Market for a new type of running shoe, Johnson developed pioneering designs for the trainer consumer market. The iconic Swoosh (invented by graphic design student Carolyn Davidson) was all part of a major company re-brand, resulting in what we now know as… NIKE!
It’s not until 1973 when the Nike Blazer first gets a dose of the limelight, and it was all thanks to Basketball player George “The Iceman” Gervin. Known for his “ice cold dunks”, the sporting press was all over George and his big game, snapping away at all opportunities to capture the big mans dunk moments.
But it wasn’t just the badass dunking catching the eye of the viewing public. In each and every picture George could be seen donning a handsome pair of trainers with smooth thick swoosh, it’s needless to say all young Americans idolized such a great man, thus the Nike Blazer became a popular choice of trainer among many.
Basketball aside, when the 80s skateboard craze hit full swing Nike’s Blazer became the must have shoe for any skateboarder, a trainer highly valued for its rugged design and sturdy grip. Once again the youthful eye was upon this thriving scene, and pro skaters were heavily abusing Nike Blazers across the world.
Right now and today the Nike Blazer still prevails. It’s simple design with bold and beautiful colours can still be seen on the feet of the highly respected, keeping that swoosh alive.
Go ahead and check out our Urban Blazers. Just click the images below and you’ll find that Nike heritage.