APRIL MAY BOUTIQUE BOOM

June 12, 2013
APRIL MAY BOUTIQUE BOOM

Here at Urban you will always find a chic French label in our boutique designer area to drool over; Iro, MM6, Vanessa Bruno Athé, and our newest addition, April May. For those of you who don’t know, April May was founded in 2005 by St Martin graduate Diane Goldstein – previously of Paul and Joe.

April May encompasses Parisian style in a ‘bohemian rock’ kind of way, plenty of beaded jersey tees and everything metallic. Here, Diane tells us what culture she’s soaking up and what spots to hit if you’re ever south of the English Channel.

APRIL MAY BOUTIQUE BOOM

UO: What have been your influences for SS13?

DG: For this collection I was inspired by the laid back vibes of the LA surfer, mixing masculine pieces but also some sporty ones; bright color and stripes, and adding some sparkles to her wardrobe as well. She is cool and strong at the same time!

UO: What is inspiring you at the moment?

DG: The Burning Man festival is a source of inspiration, and also the ‘90s, Nirvana, the pictures of Herb Ritts and Steven Meisel.

UO: What are your favourite spots in Paris?

DG: Definitely the restaurant Ferdi in Paris, Taokanthe Rodin museum and Les Calanques in Marseilles.

APRIL MAY BOUTIQUE BOOM

UO: What is your favourite film?

DG: I have many favourite movies such as Drive and Martha Marcy May Marlene – an independent movie with the great John Hawkes.

UO: Your favourite book?

DG: I just finished the last Patti Smith book, Just Kids, which was really interesting.

UO: And how about music?

DG: I just discovered this singer called Har Mar Superstar; his album is really cool; I just can’t stop listening to it! And I have a crush on the last Muse, too – especially the song Supremacy.

APRIL MAY BOUTIQUE BOOM

UO: What’s next for April May, will you go on to design anything else or collaborate with anyone?

DG: We have just opened our first shop in Paris, in the Marias!

UO: What is the most important part of a woman’s wardrobe?

DG: A very cool leather jacket, a cosy sweatshirt, and a nice pair of jeans…an easy outfit that you can also mix with a blazer and heels.

UO: Any celebrities past or present you would like to see in April May?

DG: We were lucky to see Elle McPherson, Rita Ora, Georgia May Jagger wearing April, May.

APRIL MAY BOUTIQUE BOOM

Now check out our April May collection by clicking the image below…

APRIL MAY BOUTIQUE BOOM

Lovely!