JELLY JELLY JU JUJuly 1, 2013
Remember those good old days as a kid, strolling down the beach with a bucket and spade, netting out crabs in the rock pools and all that nostalgic magic. Yeah? Do you remember what you had on your feet? Go on, think about it… Bingo! That’s right – Jelly Sandals.
Well it’s very likely the sandals on your feet were the products of jelly shoe pioneers, JuJu…
JuJu started life in 1986 as injection moulders to the shoe trade in the UK; a family run business founded by Rushton Schafer (Rushton Ablett Ltd) and based in Northampton “the shoe capital of Britain”. These moulds were soon nicknamed “jelly shoes” due to their soft jelly-like finish and quickly became a fashionable beach ware favourite. JuJu Shoes are all about style, versatility and colour with a contemporary twist.
So! Guess what? We have exclusive editions of the sandals now available at Urban Outfitters! Click the image below and take a look at our awesome collection, including the new UV edition (for those long strolls on dark beaches ya’know)
Get your jellies on!