AUTUMN CATALOGUE: UO STOCKHOLM

September 3, 2013
AUTUMN CATALOGUE: UO STOCKHOLM

Straight outa’ Stockholm – our new Autumn catalogue has finally landed.

We’ve got some tales to tell about our journey to this fine Swedish City – exploring the stories behind our unique shoot locations. Check out our amazing Stockholm store…

AUTUMN CATALOGUE: UO STOCKHOLM

Once the fully functioning Rodakvarn Cinema, Urban Outfitters Stockholm is by far one of our most intriguing store locations.

Retaining much of the original build – epic wood panels and cinematic features sit amongst our in-store art- it’s one helluva visual treat.

Who maintains this unique location? Well it’s our crafty Urban crew of course! Here we stole some time from the store’s very own Visual Display Artist: bearded Scotsman, Lawrence Wood. A man with a life so ideal, it will fill you full of envy…

AUTUMN CATALOGUE: UO STOCKHOLM

UO: So Laurence, tell us how you first started at Urban?

LW: Ah well, I applied for a job in Glasgow and was quite cheeky with my opening letter. I just said, “I dare you to give me a challenge, let me design something.” To my surprise I was offered an interview and got the job.

UO: So what’s being a Display Artist all about?

LW: It’s important that every time a customer walks into the store there’s something different. We do awesome stuff like drawing on the walls, pasting up designs and building crazy furniture- it makes my job pretty fun.

From talking to the other display artists at Urban, it seems most of them have something going outside work too. I still build cabins, much like I did in Scotland, and exhibit some of my work.


AUTUMN CATALOGUE: UO STOCKHOLM

UO: How did you get into the Display game?

LW: I wanted to be a carpenter since I was 16, and trained as an architect – stupidly choosing a really long degree. Thing is, I was never really interested in architectural practice, but I’ve entered international competitions with my drawings and been lucky enough to be placed in some of them.

UO: From Glasgow to Stockholm, that’s quite a leap! Any adventures in-between?

LW: One day I decided I just wanted to sell all my things and move away. Hurricane Katrina had just hit over in New Orleans, so I quit my job and moved over there to help build houses for the victims. There was a real sense of community there; we were living in tents and old churches.

AUTUMN CATALOGUE: UO STOCKHOLM

UO: Tell us why you love this city…

LW: I’ve lived in Canada, America and Australia, but this place is by far the best. There’s just so much going on in this city!

UO: Do you miss Scotland?

LW: I’ve never really thought about it, I definitely miss a lot of my friends back home. I’ve kind of settled into the Stockholm lifestyle now, even if I can’t speak a word of Swedish.

AUTUMN CATALOGUE: UO STOCKHOLM

UO: What do you do when the working day is done?

LW: On a Friday, after work, I jump in a canoe and take an adventure to the un-inhabited islands on the west coast. We head out, set up camp, take a couple of beers and go swimming.

I had a bit of an accident not long ago – after a few too many drinks I jumped into some water only to find out there wasn’t much water there. I had to have six stitches on an open wound. I was back to work the next day…


UO: Where do you hang when you go out in the city?

LW: In the summer you gotta go to Trädgården, it’s the place where everyone goes. It’s a diverse club – in one room you’ll have The Smiths and The Cure and on the dance floor you’ll have a load of Cuban music. It’s literally a big space under a bridge – I like that idea.

AUTUMN CATALOGUE: UO STOCKHOLM

UO: Any other cool places you like to check out?

LW: I go to a place called Sivletto to buy my beard oil – it’s like a ‘40s/’50s rockabilly vintage shop with a café. There are a lot of vintage shops here; quite a few Swedish designers have set up their own fashion labels.

There’s also a shop here that just sells copies of Smith and Western guns, and another that just sells gloves. I might set up my own shop that only sells red shoelaces, or left fake eyeballs – that’s it! It’s a niche market but I think it could do pretty well.


AUTUMN CATALOGUE: UO STOCKHOLM AUTUMN CATALOGUE: UO STOCKHOLM AUTUMN CATALOGUE: UO STOCKHOLM

Click the image below and shop our brand new Autumn 13′ catalogue…

AUTUMN CATALOGUE: TRÄDGÅRDEN