AUTUMN CATALOGUE: UO STOCKHOLMSeptember 3, 2013
Straight outa’ Stockholm – our new Autumn catalogue has finally landed.
We’ve got some tales to tell about our journey to this fine Swedish City – exploring the stories behind our unique shoot locations. Check out our amazing Stockholm store…
Once the fully functioning Rodakvarn Cinema, Urban Outfitters Stockholm is by far one of our most intriguing store locations.
Retaining much of the original build – epic wood panels and cinematic features sit amongst our in-store art- it’s one helluva visual treat.
Who maintains this unique location? Well it’s our crafty Urban crew of course! Here we stole some time from the store’s very own Visual Display Artist: bearded Scotsman, Lawrence Wood. A man with a life so ideal, it will fill you full of envy…
UO: So Laurence, tell us how you first started at Urban?
LW: Ah well, I applied for a job in Glasgow and was quite cheeky with my opening letter. I just said, “I dare you to give me a challenge, let me design something.” To my surprise I was offered an interview and got the job.
UO: So what’s being a Display Artist all about?
LW: It’s important that every time a customer walks into the store there’s something different. We do awesome stuff like drawing on the walls, pasting up designs and building crazy furniture- it makes my job pretty fun.
From talking to the other display artists at Urban, it seems most of them have something going outside work too. I still build cabins, much like I did in Scotland, and exhibit some of my work.
UO: How did you get into the Display game?
LW: I wanted to be a carpenter since I was 16, and trained as an architect – stupidly choosing a really long degree. Thing is, I was never really interested in architectural practice, but I’ve entered international competitions with my drawings and been lucky enough to be placed in some of them.
UO: From Glasgow to Stockholm, that’s quite a leap! Any adventures in-between?
LW: One day I decided I just wanted to sell all my things and move away. Hurricane Katrina had just hit over in New Orleans, so I quit my job and moved over there to help build houses for the victims. There was a real sense of community there; we were living in tents and old churches.
UO: Tell us why you love this city…
LW: I’ve lived in Canada, America and Australia, but this place is by far the best. There’s just so much going on in this city!
UO: Do you miss Scotland?
LW: I’ve never really thought about it, I definitely miss a lot of my friends back home. I’ve kind of settled into the Stockholm lifestyle now, even if I can’t speak a word of Swedish.
UO: What do you do when the working day is done?
LW: On a Friday, after work, I jump in a canoe and take an adventure to the un-inhabited islands on the west coast. We head out, set up camp, take a couple of beers and go swimming.
I had a bit of an accident not long ago – after a few too many drinks I jumped into some water only to find out there wasn’t much water there. I had to have six stitches on an open wound. I was back to work the next day…
UO: Where do you hang when you go out in the city?
LW: In the summer you gotta go to Trädgården, it’s the place where everyone goes. It’s a diverse club – in one room you’ll have The Smiths and The Cure and on the dance floor you’ll have a load of Cuban music. It’s literally a big space under a bridge – I like that idea.
UO: Any other cool places you like to check out?
LW: I go to a place called Sivletto to buy my beard oil – it’s like a ‘40s/’50s rockabilly vintage shop with a café. There are a lot of vintage shops here; quite a few Swedish designers have set up their own fashion labels.
There’s also a shop here that just sells copies of Smith and Western guns, and another that just sells gloves. I might set up my own shop that only sells red shoelaces, or left fake eyeballs – that’s it! It’s a niche market but I think it could do pretty well.
Click the image below and shop our brand new Autumn 13′ catalogue…