GETTIN’ WAISTEDJanuary 10, 2014
Sara Waiste: Esteemed fashion blogger, vintage fanatic, Urban Outfitters model and Waiste Clothing owner – in short, a total baller in the current world of fashion. With fans including the likes of Cara Delevigne and Nylon Magazine, we couldn’t miss the chance to catch up with Sara in our very own Urban Outfitters Studio. Here’s what went down…
UO: If you could walk out with one piece from the UO studio today, what would it be?
SW: I’m pretty much obsessed with all the brands on Urban Outfitters – they make up most of my wardrobe. I love the Free People dress I’m wearing today (pictured), it’s so boho.
UO: When did your obsession with vintage start?
SW: I’ve been shopping in charity shops since I was about ten. Then I started customising my own denim. People would ask me where I’d got my pieces from, which is how I ended up starting my own label. For Waiste [Clothing], I handpick vintage and customise or rework it into something new.
UO: Do you remember your first ever sale?
SW: I think it was a kimono I made out of a moon and stars fabric, it was kind of cape-like and perfect for a festival. I remember putting it up on my blog, giving it hype on my Instagram, and I had a whole load of orders at once.
UO: What advice would you give to aspiring bloggers out there?
SW: Always be individual. There are so many bloggers out there, so it’s important to be different and have your own thing. It might seem like no one’s paying attention at first but as long as you keep at it, you’ll get there. Most bloggers do it for years before seeing any impact.
UO: Favourite charity shop find?
SW: There’s an amazing psychedelic kimono in green, fluorescent paisley. I was going to keep it but my boyfriend gets annoyed if I keep anything intended for selling. He’s like, ‘you HAVE to get rid of it’. I have so many clothes already – firstly, I have two wardrobes. I had to swap out summer and winter so summer’s all under the bed at the moment. I also have two rails for coats, and then there are my cardigans and jackets…it’s getting a bit out of control now.
UO: What era inspires your look the most?
SW: The ’60s and ’70s. Stevie Nicks and Janis Joplin are icons of mine because they’ve got that hippy, bohemian vibe. I have a Tumblr and Pinterest, plus hundreds of folders on my computer where I keep all my inspiration.
UO: Where do you get your charity finds?
SW: In my home town in Stoke-on-Trent. Every time I go, there are certain charity shops I have to visit. It’s pretty hit and miss but I can usually find at least one good thing, because they’re places not many people know about. You can get some great stuff in London too, but it’s so overpriced. I’ve never paid more than £5 for something.
UO: Proudest moment so far?
SW: Modelling for Urban I think. I still wake up and can’t believe it’s real. When I’m shooting for the blog, I get my boyfriend to take the picture and it’s very relaxed and casual. But here, I’m very aware of every move in front of the camera.
UO: How much of your life does you blog and site take up?
SW: Oh my God, ALL day, EVERY day – including weekends. But I love it so I don’t care.
UO: Have you had any surprising fans?
SW: I saw Cara Delevigne wearing one of my jackets on the Daily Mail site. I gifted a pair of dungarees to Georgia Jagger and didn’t hear anything for months so I was like, ‘it’s fine, she’s not going to wear it’. Then I went on the Daily Mail website – again, I don’t know why I’m on there – and she was wearing it to her dad’s concert. It was mental.