ANATOMY OF…LIGHT BEFORE DARK DENIMFebruary 10, 2014
With our new denim collection landing at UO, we asked our denim expert, Melissa Belcher, to shed some light on our, er, Light Before Dark collection. It’s all in the detail…
Click the pics and shop the collection.
In terms of denim, there are two places doing it well, America and Scandinavia. The Americans are all about heritage – using authentic and vintage fabric. The Scandi style is more directional with a cleaner aesthetic and wash.
The denim we used for Light Before Dark is sourced from the Turkish mills. Turkey’s the leaders in denim industry thanks to the high quality fabrics they produce.
LBD’s key silhouette is the high-waisted skinny jean. Other styles include the boyfriend jean that’s been patched and destroyed, a low-rise range and skirts. Each silhouette is to the extreme – they’re either super high, super baggy, or really low. It’s what makes the collection more directional compared to our other ranges.
The high skinny jean is a core-spun denim, which basically means the cotton is spun around two threads of lycra. The result is this matte finish. There are a lot of skinnies out there that are very shiny – it means the lycra has been spun up and down the fabric. In the Light Before Dark collection the lycra is internal, making it a higher quality jean.
This type of fabric is called performance denim – put on a pair of these and they will hold you in all day and never lose their form. As performance fabrics go, these are the best.
This collection is defined by the detail. You’ll notice the logo for this collection is a triangle, which is repeated in the chevron stitching in the pocket seams and even the brand label in the back of the jeans. It’s carefully considered details like this, which make the collection extra special.
When looking after your denim, there are a few things you should know. Firstly, it isn’t meant to be washed, and you can get away with this when you wear high quality fabrics. If you want the whole lived-in look, whack your jeans in the freezer – it’ll kill all bacteria, but retain its look. You’ll probably want to wash your skinny jeans as it’ll pull the fabric back in for a tighter fit. Turn them inside out when you wash them, and make sure all other laundry in the mix is of a similar colour.