#UODIY DENIM

April 8, 2014
DIY DENIM

It’s that time of year again. No, not Christmas (phew) but time to relegate your jeans to the back of the wardrobe and start shaving your legs. Yep, it’s denim shorts season and we’ve got quite the competition for those who want to get creative with their cut-offs…

To be in with a chance of getting your very own pair of customised denim shorts sold at UO online + £100 to spend at Urban Outfitters, simply follow these simple steps:

1. Paint, stud, safety pin, emblazon your dog’s name in silk letters on to a pair of denim shorts (you can get an Urban Renewal pair right here). The more creative – and the more we want to wear them – the better.

2. If you’re not already, follow @UOEurope on Instagram.

3. Upload an image of your DIY denim shorts with #UODIY in the caption or image.

4. Marvel at your new creation and wait with baited breath until 5th May when we announce the winning pair of short shorts.

Competition closes 9.30am on Friday 2nd May (Ts&Cs apply).

Need inspiration? Check out the pretty awesome efforts from the UO London stores with our Urban Renewal cut-offs…

UO MARBLE ARCH

Created by: Nathan Taylor – Senior Womenswear Sales Associate

Modelled by:Marion Barbe – Women’s Accessories Sales Associate

Nathan: I love festivals, in particular Bestival – the DIY fancy dress element really inspires me. I wanted the shorts to look totally tropical.

DIY DENIM DIY DENIM

UO CAMDEN

Created by:

Lou Henesy – Visual Merchandising Manager
Reece Maddocks – Display Artist
Larissa Dakin – Store Manager

Modelled by: Becki Moore – Sales Assistant

Camden Crew: Bruce Springsteen x ASAP Rocky x Miley Cyrus x Sex Pistols = CAMDEN

DIY DENIM DIY DENIM

UO SPITALFIELDS

Created by: Valerie Hui – Senior Stock Room Receiver

Modelled by: Shireeka Devlin – Senior Sales Associate

Valerie: I came up with the pattern by playing around with stenciling; I have always been drawn to grids and oversized prints. For the colour, I wanted it to be bold and vibrant, something that reflects a ‘hawt’ summers day in London.

DIY DENIM DIY DENIM

Watch this space for your own chance to get involved in this arty action.