SPOTLIGHT – JACK JOHNSTONEApril 8, 2014
Borrowing threads from our ‘90s inspired Dirty Pretty Things collection, up and coming photographer, Jack Johnstone, set off on adventure to shoot Urban Outfitters – his way.
Scroll below and get a load of this amazing shoot, along with an interview with the man himself.
UO: When did you realise you wanted to be a photographer?
Jack: I remember loving cameras as a kid, but I’d never even thought it was a potential career until much later on. I’m still really new to it all in the grand scheme of things, and it wasn’t until I started assisting other photographers that I realised it was possible.
UO: Tell us about the shoot. What inspired you to use this location?
J: I’d be lying if I said I hadn’t watched The Notebook a thousand times, but that wasn’t my inspiration. I was keen not to shoot this collection in an urban environment, but instead somewhere rural – a location with unique textures. I decided on a forest near to where my girlfriend lives. It’s beautiful and a really special place to me for many reasons. We were lucky with the weather too.
UO: When you’re looking down the lens of a camera, what’s the first thing you take in mind?
J: It’s a question that’s down to everyone’s own opinion – for me, it’s a lot to do with the composition. My favourite photographers nail the art of composition and I think it’s of huge importance. I think about it first in every shot.
UO: Which is your favourite shot from the edit?
J: I love the styling in the shots of the ‘boy and girl’ coloured dungarees. The girls look stunning, the frame is perfect, and I love the glow of the sunlight across the reeds.
UO: Which photographers inspire you the most?
J: There’s so many it’s hard to choose. Alasdair McLellan is my all time favourite, he’s really influenced my approach. I love his colour palette of muted pastels, and his approach to de-saturated and beautiful portraiture.
I’m also a fan of Viviane Sassen at the moment; her use of shadows was referenced quite a lot for this shoot. There are so many great young photographers currently who I appreciate too.
UO: If you could travel to any location in the world and shoot, where would it be?
J: I’d love to go up to Scandinavia and shoot. I’ve been lucky to travel there a few times and it’s just the most beautiful, peaceful place I’ve ever seen.
Photography and Retouching – Jack Johnstone
Styling – Kat Fitzakerly
Hair and Make-up – Claire Bellia
Models – Sourced by Jack Johnstone:
Robin Tuck – Nevs
Nancy – Profile Models
Head back to Collective: The UO Journal.