VINTAGE ONE-OF-A-KINDMay 30, 2014
Individually sourced from around the globe, our One-of-a-Kind vintage collection is a treat in the rarest of forms – each and every garment possesses an exciting history.
To de-robe the story behind OOAK, we made our way down to the UO studio to peek behind-the-scenes and speak to the woman that brought it all together – Urban Renewal buyer, Sarah Kearney.
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UO: Hey Sarah, the new OOAK collection is looking strong; can you tell us a bit about it?
SK: Everything in this new collection is unique; we’ve been rummaging through thousands of vintage pieces from flea markets and warehouses around the world to handpick the collection and bring it together.
A lot has come from California. At the forefront of my mind throughout our trips , I wanted to create a collection that really is one of a kind and has its own story behind it. For the S/S ’14 collection in particular, we wanted to find clothes that would create the perfect festival outfit and make you stand out from the crowd.
UO: What was your inspiration for the new range?
SK: I take inspiration from wherever I go. This job means I’m travelling round the world and always taking in new things. Even if it’s watching telly or on the tube, I never really switch off.
UO: Does it take long to put a collection like this together?
SK: We’ve spent the last 6-12 months hand selecting every piece. We spent around 10 days in each location rummaging through warehouses for hours.
UO: What drew you to the pieces you’ve selected?
SK: With everything being so unique it was hard to hand over the pieces because they all have their own unique feature that I loved.The quality of the pieces is also really important. There are some that are up to 60-70 years old, but we always make sure the clothes are exceptional quality.
UO: Do you have a favourite piece in the collection?
SK: There’s so many, it’s hard to choose. I love the silk kimonos, a sheer black maxi dress and vintage denim jacket we found in a Californian flea market. It’s been customised by an American high school kid with pens and glitter paint. It looks amazing – the customised clothes always have a great story behind them.
UO: Have you started planning the next range? Anything you can share with us about it?
SK: Yes, we’ve already started collecting for it. If I could say one thing about it, it’s good partywear. There will be a lot of sequins.