STOCKHOLM FASHION WEEK: CARIN WESTERSeptember 3, 2014
From the street style in Copenhagen to the behind the scenes at the Cheap Monday’s Stockholm show, we’ve been keeping keen eyes on this year’s most exciting fashion weeks.
To further our scandi-adventures, we sent Katja Schweitzberger from LesMads fashion blog for an exclusive backstage interview with Swedish designer, Carin Wester, at Stockholm Fashion Week.
LesMads: Your show this year was amazing. What was the theme behind it all?
Carin Wester: We had a Japanese take on this collection and wanted to find something that could add a little twist to this theme. With a little hint towards the Japanese flower, we focused on shape – using pleats, folds, wrapped skirts and a lot of white trousers. It has a little bit of a kung fu or martial arts theme.
LM: What inspires you when you start working on a new collection?
CW: I draw inspiration from everything that is happening around me, and it really depends on the mood I’m in. This year I was in the hospital because I had a baby, so as you could imagine there was a lot of stuff happening in my life. Maybe that’s why this collection has a little bit more to do with wraps, I was wearing them a lot in the hospital.
LM: How would you describe the essence of your designs in three words?
CW: I would say urban, playful and, well, I’m not sure, maybe unisex? We don’t have a men’s collection anymore, but there is certainly aspects of a unisex feel to the collection.
LM: Your label is turning ten this year. What would you say is the biggest change from the beginning to where you are right now?
CW: At the beginning I designed clothes because it was my vision and it made me happy, but now I’ve become more of an entrepreneur. I focus on all aspects of the brand: the people, how much we sell, the numbers – there are lot of things you need to take care of when you want to grow. We had been taking it a bit slow for a while, to gather our fruits, but this year we had been adding in new talent to our team and stepping up the gear.
LM: What would you say is he biggest lesson you’ve learned during your career, something you would tell a young designer who is just starting out?
CW: My advice would be to partner up with another person from the very beginnings of your brand. If you’re a creative person, you need time to focus on your designs – having someone to tackle the business end of things is very beneficial. If were to go back to change anything I would have gotten a partner directly involved.
LM: If you not would be a designer, what other career would you pursue? Can you imagine doing anything else?
CW: I would work as a gardener. I love to work with plants.
Words and Images : Katja Schweitzberger – LeMads
Check out the UO Carin Wester collection.