BEHIND THE BRAND: RUDE – PART TWOSeptember 16, 2014
Taking excerpts from their new book, Time Flies When You’re Being Rude, we’re on a retrospective ride with Rupert and Abi Meats, founders and designers of this illustrative London design brand.
Following on from part one (1999 – 2006), we sit down for our arty second serving, starting in 2007, and making our way to 2014 with our exclusive UO X RUDE homeware collection.
Over the previous two years, our advertising work had begun to grow and our illustration had started to follow a typographic route. This was amusing, especially as dyslexia plays a bit part in our lives and our illustrations are created organically. Needless to say there have been a few typos and re-draws over the years.
Rupert’s hand drawn style had begun to treat type in an illustrational way, blending images and letterforms together to create integrated artworks.
2008 – 2009
Rude’s next step was always going to be towards animation and moving image. In particular, we wanted to see our illustrations in action, what they would look like if they weren’t still.
I set to work learning animation and editing software and took on some small jobs that I could learn from. Enrolling in a film making night course gave me some basic camera skills and I read the software manuals from front to back.
We started to take on more ambitious projects and we began to draw up full characters, looking at body movement and lip-syncing to make them more realistic – though truth be told, we were always fans of the clunky Monty Python style.
After running a shop in 2003, we began to feel the urge to create more retail environments. We embarked on a series of pop-up shops, for which we created our bespoke product and toured our shop around a series of advertising agencies, discussing retail spaces and galleries.
2011 – 2012
These years were bursting with productivity. We were busy with our paints and markers, pushing and refining our illustration style and picking up some nice new clients. A more permanent move into designing was made, as well as producing collections for museum-based clients and own brand labels.
In times of difficult trading on the high street, museum shops always seemed to prosper. By playing to their niche audiences who wanted tokens of their experience, the buyers were creating bespoke product to accompany their exhibitions.
2013 – 2014
This year Rude would finally return to designing and producing our own collections. With bags of ideas, new products and kick ass graphics, we set to work. Where we had formerly sold apparel, this time we moved into the home, stationery and furniture department. We continually keep an eye on what’s selling at retail, new brands and product development, whether we’re designing for a client, we have plenty of inspiration.