BEHIND THE BRAND: PIPPA LYNNOctober 14, 2014
Drawing inspiration from Brick Lane style and its surrounding culture, the collections of East London brand, Pippa Lynn, showcase a unique twist on city-sleek identity – experimenting with digital prints and forward thinking silhouettes, whilst incorporating the vibrant ideals of a young, creative, independent woman.
To get a little more acquainted with the faces behind the brand, we headed down to their studio for coffee, croissants, and a bit of a chat about the new UO collection.
Cora Rodríguez – Marketing & Art Direction
I first started at Pippa Lynn to develop the initial marketing plan and brand image for the SS14 launch – we had an amazing first season, and endless list bloggers were on board to show some Pippa Lynn love. Nowadays I focus more on the brand image and how to communicate it, running the social media channels, website and art direct fashion videos.
I love all the pieces from the new collection, but my favourites are the Geometric Luxe joggers and the Star Print Contrast Joggers – they’re so comfy.
My flat mates and I have just started a gang called Bandas of Anarchy – we’re obsessed with the TV show and decided we needed to create a club of our own. We’ve thought up our own names (involving a good mix of Spanglish) and hold regular meetings to decide on house rules and who’s going to be the boss. We’re even thinking of getting some biker jackets made too.
Lulu Murray – Pippa Lynn Designer
I started off as an intern at Pippa Lynn three years ago, my first project was the SS14 launch collection.
For my own personal style, I tend to wear relaxed, well cut clothes, and this translates into Pippa Lynn – the collections are easy-to-wear but at the same time offer a unique edge with quirky and kitsch prints. My favourite piece from the collection is the abstract-print duster jacket – throw this on and you instantly liven up an otherwise ordinary outfit.
I prefer to wait for my toast to cool before I butter it. I sometimes build a two-piece tower so it doesn’t get soggy whilst cooling down.
Emily Yeoh – Head of PR & Marketing
I joined the Pippa Lynn gang earlier this year to help push the success of the brand to global success. I head up the communications department, overseeing all the PR, Marketing and Social Media for the brand.
My style is pretty laid back with a love of layering, so I love the cut of Pippa Lynn clothing and the way you can just throw on an outfit without having to think about it too much. It’s just really easy to wear, even in my current state of being eight months pregnant. My favourite piece from the collection is the pink metallic biker jacket – a great day-to-night piece that will add that little bit of glam to any outfit.
When I was fourteen, myself, my best mate, and her little sister were left stranded in Paris after her brother got run over in Barcelona (her parents had to go and catch a last minute flight). We had to be rescued by the police from Gare du Nord while her Uncle drove over from London to pick us up. We saw all the sights of Paris with the sirens on from the back of a police car and got interviewed alongside prostitutes at the station. The Mirror somehow ended up getting hold of the story and wrote about us. It was just another normal day in the life of a teenager.