ARTIST OF THE WEEK #9 – ALEX FOWKESNovember 3, 2014
Widely known for his murals and installations across stores, office buildings, music venues and for the odd celebrity here and there, British designer Alex Fowkes was the perfect man to take to the walls of our brand new store, UO Munich.
Merging his unique blend of illustration and typography, Alex’s style showcases an unmerciful level of accuracy, as well as a playful character that brings his works to life.
“Typography is something I stumbled in to; at school I studied everything from fine art to product design, so my background is quite varied. I was at University when I began to experiment with type, but in a much more playful way than traditional methods, implementing illustration into my style.
I approached Munich with an open mind -I wasn’t quite sure on the setup and I always like to respond to the environment in person. Once I was in the space I knew there needed to be a level of personality to the room, this is why some of the light boxes seem to be speaking to you, guiding you through the store.” – Alex Fowkes