ON LOCATION – PERFUME GENIUS

January 22, 2015

For the best part of two years our UO friends across the pond have been teaming up with emerging directors to create music videos for the likes of Blood Orange, Tori Y Moi, Black Lips, Liars, and a whole load more of our favourite music makers.

In their latest project, the UO crew took to the streets of London with critically-acclaimed musician Perfume Genius to create a fresh new video for his latest track Fool. Writer and photographer Joe Woodhouse was behind the scenes to watch it all unfold.

ON LOCATION: PERFUME GENIUS

“Walking into the film shoot at the old forge on the Isle of Dogs in London I instantly stop and try and take in the surroundings, thinking, “What is going to happen here!?” Over half the interior is littered with sofas, dismantled beds, microwaves, cookers, fridges, sinks, coffee tables, desks, extraction units, washing machines, and mattresses—all pieces for the Perfume Genius shoot ready to be assembled and disassembled for its various sets.”

“From the start it’s clear that there is a very good feeling on set, and you can feel the excitement. We head outside for the first scene, where a young man in bright red lipstick, wearing golden rollerblades, leaning against a pastel blue Figaro, and lip synching to “Fool” is probably the last thing local commuters had envisioned happening upon on this morning.”

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“It’s a smooth roller coaster of a day. Fluidly moving along from interesting visual too stark moody slow dance. We dart from set to set: rollerblading down the street, into a roller contest with a cast of sombre judges, into a dance scene supported by costumed crows and girls on skates, into moodier solo scenes washed in blue light. Finally, there’s the standout scene of Mike dancing solo with a feature boa — under stark blue and red lighting, it’s just him as a figure, slowed down and intensely focused.” – Joe Woodhouse

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Images and text by Joe Woodhouse – www.joewoodhouse.com

Featured on – UO U.S Blog


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