STOCKHOLM FASHION WEEK – CHEAP MONDAYJanuary 28, 2015
It’s no secret that here at UO, we’re massive fans of the notoriously cool Swedish denim brand Cheap Monday – a company that, although only 11 years old, has been rich in history since its origins as a second hand clothing store founded and run by Örjan Andersson back in 2000.
In present day, Cheap Monday is one of the most exciting denim brands to cross over from Scandinavia, and have quickly become known for their amazing Stockholm Fashion Weeks shows.
To find out more about their present and future collections, we headed backstage at their fiery AW 15 show to catch up with their head of denim design, Carl Malmgren.
UO: You’ve been part of Cheap Monday since the very beginning, how would you describe your adventure with the brand so far?
CARL: Well, it’s been quite a journey! When we first started out, we sold our entire stock of 800 pairs in a couple of weeks, so we had to put people put on a waiting list. When the next delivery of jeans arrived, I had to sit for a solid day calling everyone to let them know we were back in stock. Since 2004 the brand has evolved to include a full-scale collection and we have around 40 people in the head office now, it only used to be four.
UO: What new and exciting denim fits and fabrics will be featuring on the catwalk at the show?
C: The theme of this collection is inspired by the book and movie Lord Of The Flies. We have worked with an interpretation of the anarchy and chaos that evolves when the kids end up alone on an island all looking shipwrecked and destroyed. The other theme that we’ve been working with for this collection is a cut-up, pastel colour – inspired by the scrap paper that you use for making your own fanzines.
On the fits side we have a great new tight fit called Sonic for guys. We are also presenting our new fit Free which is a shoe cut fit. This is a silhouette we are really excited about. Our Borrowed Fits segment with more casual fits for women is also really nice.
UO:What would you say is the key to keeping denim exciting in future seasons?
C: It´s interesting to try to constantly evolve within these set frames that you have to refer to. Even if you decide to do something completely outside of the box, it is always in relation to denim as a cultural and historical phenomenon. The challenge, and the fun, is to search for what is inspiring you at that point in time.
UO: The inspiration behind the show is We did Everything Adults Would Do – What Went Wrong – Do you have any personal reflections on this theme?
C: Well, the feeling of being cut off from the adult world is something that I think most people can relate to. There is a point in your life when you have to decide for yourself who you are and what you think. Adults don´t know much more than you when you´re a kid, sort of.
UO: What’s your personal Cheap Monday jean of choice? Do you have a big collection from all your years with the brand?
C: I always wear black, but the fits have changed through the years. Right now I´m going for High Slim, a silhouette that’s not too tight. I´m also crazy for cutting up the inseam 10 cm from the bottom, so you get this kind of hood, bootcut thing going on.
UO: Which denim trend / silhouette from the past would you love to see revived?
C: Well, the way people customize their own denim has always been interesting to me. Cut off bottoms, waistbands, ripped off pockets, altered fits etc. To me, that’s what it is all about.