IT’S CATALOGUE TIME!September 5, 2012
Hells yes, it’s catalogue time! A bit like Hammer Time, but with better clothes and more dancing, our catalogue launch is the time in the season where we get to see all the amazing pieces we’ll be wearing for Autumn Winter.
We chose our models not just from studio castings, but from our friends and the people we know who rock awesome Urban style – keep an eye out for Joel, our intern, or Jack and Sapphire who are a cool couple we know from around and about. We couldn’t resist interviewing the stars of our catalogue – you’ll never guess what Joel’s childhood ambition was!
For this shoot we descended on London, draping our models all over the city’s coolest hangouts and snapping our way around boroughs.
Check out the full catalogue online or pick one up in your nearest store, and watch this space for more model interviews. Let us know which pieces you can’t wait to get your hands on in the comments!