UO INTERVIEWS: FUNNYTASTESOctober 15, 2015
Do you ever find yourself in an Internet sinkhole? It might have started innocently enough, but an hour later you’ve been sucked in and have no idea where those 60 minutes slipped away to.
Funnytastes magazine is here to save you from that sinkhole. Pull yourself away from the temptations of the screen and get lost in the pages of an actual magazine. Funnytastes is a print-only, independent magazine published bi-annually and we’re celebrating the launch of issue one at Urban Outfitters Barcelona.
We spoke with the Editor-in-Chief, Eugenia Alejos, to find out about the stories they’re telling, the challenges of producing a print magazine and seeking inspiration everywhere, from architectural design to cinema.
UO: Can you tell us a bit about your story so far? How did you come to be Editor-in-Chief of Funnytastes?
In 2013, the creative director and I started thinking about this project. We began to have meeting after meeting until the idea became a reality. I was made Editor-in-Chief because of my extensive experience in the fashion industry.
UO: How does Funnytastes aim to promote a different way of seeing fashion? What kind of stories are you telling?
Our number one rule is that there are no rules. This makes for a really interesting mix of content with a slight punk/rock touch. Funnytastes is all about fashion, art, creative writing and music.
Funnytastes is a print magazine only. We came to this decision because things can so often get lost on the internet, or inversely you stumble across something by chance. Our decision to go with a print magazine was a reaction to this type of behavior. I wanted to produce something that people can really think about and rest on, rather than flick through it at a relentless speed before moving on to something else.
UO: What’s been the most important lesson you’ve learnt in your career to date?
I think the most important thing I have learnt in the past ten years is that no experience is wasted. Among other things, I have learnt to be obsessively organized! When I was in fashion I learnt how to work with some pretty big personalities. And in beauty, I learned the importance of servicing the costumer and helping them — whether by simply making them feel good about themselves or by finding something to fulfill a specific need.
Nothing is wasted, even if you don’t end up going the full way in any particular career path. Be passionate and work hard.
UO: What are some of your favourite independent magazines to read?
I could list so many titles! However, I don’t just turn to magazines for inspiration. In my opinion, you can turn to cinema and art in all its forms for inspiration. It would be so hard for me to select only a few magazines and say ‘these are my favourites.’
UO: What has been the biggest challenge in compiling Book One?
The biggest challenge was to get across our idea and really showcase our concept. Getting a printed version completed was a challenge because the world of print and distribution is complicated!
UO: What is your biggest inspiration?
Fashion, the trends of youth culture, past and new generations, the 70s – 80s, music, innovative concepts in design. Everything!
UO: What advice would you give to someone looking to launch their own publication?
Here are some of my best tips for those looking to launch their own publication:
1. Don’t overthink things. (If you have a great business idea that you’re passionate about—go for it!)
2. Don’t worry about what other people think.
3. Be honest about your aspirations.
UO: Where do you see Funnytastes headed in the future?
We want to expand slowly, build a better international distribution system and hopefully improve on every issue. We’re always looking for new challenges but ultimately we want to stay true to ourselves.