IN CONVERSATION WITH: CENTREFOLDFebruary 23, 2016
This weekend, press, buyers and famous faces descended on Soho for London Fashion Week, and like the generous bunch we are, we threw them a party. On Saturday night we unveiled our special collaborative issue of Centrefold magazine, URBANCENTREFOLD. Unit gallery on Wardour Streeet was decked out in blue and purple neon and walls were plastered with pages of the magazine. Fuelled by Moet, vodka cocktails, and G&T’s, we danced till we dropped to beats supplied by our guest DJs: Mary Charteris, Samantha Togni and Eliphino.
Centrefold is one of our favourite coffee table magazines. Showcasing emerging and established artists in fashion and design, each A2 issue is a beautiful platform to inspire, challenge and create. URBANCENTREFOLD celebrates the next generation of incredible image-makers and the magazine is full to bursting with analog charm.
We caught up with Editor-in-Chief and Executive Creative Director of Centrefold, Andrew Gordon Hobbs about finding inspiration in poster design, working seamlessly across print and digital and what’s next in 2016.
UO: Can you tell us a bit about your story so far and how you came to found Centrefold?
Centrefold came from a passion for poster design. I had photographed Wim Crouwel and admired his poster design; at the same time, my friend Warren Beeby had been playing with folding posters in intricate ways. I asked Warren to design me something that would make a great flyer to promote myself. That idea soon developed into creating centre folding posters which we designed to build up in volume over each issue, from the centre out. Centrefold soon became too large a project for one artist, so the idea of guest editors and commissioning contributors became the way forward.
UO: How would you describe the visual aesthetic of Centrefold?
Simply, it is a folding poster. The magazine predominately features photography from unseen talent, juxtaposed with the most current, respected names in the business. We also try to find some forgotten names who have inspired us.
UO: How do you make the print and digital aspects of Centrefold complement each other?
We don’t differentiate between the artists we commission, whether it’s for print or online. This way the work is consistent.
UO: What kind of stories does Centrefold like to tell?
We like to tell the artist’s story. We don’t follow fashion trends, as you’re always playing catch up that way. We hope to inspire the industry rather then repeat what has come before.
UO: In what ways has Centrefold evolved since its inception in 2003?
Centrefold evolves by design. That is to say we are always looking to find and promote tomorrow’s talent from graphic designers and typographers, to illustrators and photographers.
UO: What’s been the most important lesson you’ve learnt in your career at Centrefold to date?
Quality over quantity.
UO: Where do you want to take Centrefold in 2016 and beyond?
We want to continue to find more people to collaborate with who we feel have a unique voice. We are also looking to grow our online presence with moving image and original prose.
A limited edition copy of URBANCENTREFOLD is available upon purchase from our Oxford Circus store from Tuesday 23rd February.
Read more about the URBANCENTREFOLD launch party below: