BRAND SPOTLIGHT: COMMON HOMMEOctober 12, 2016
Autumn has arrived in a flurry of golden leaves and cold weather. Now is the time for layering up and investing in some elevated basics. Queue our latest collaboration with Common Homme, from the team behind Chapter. Bringing a clean, modern aesthetic to the rails, we love Common Homme for its functional details that are both subtle and simplistic.
We spoke to Daniel Lewis from the menswear buying team to get his thoughts on the new line:
“With the city of Los Angeles being increasingly influential in mens fashion, we have worked with the team behind LA brand Chapter, to create a line that offers the same mix of athleisure shapes with functional detailing. Called Common Homme, we have worked with them on progressively designed basics with premium detailing across Jersey to Woven products. Subtlety is key as is the concept of layering, and you can see this in the zip shirt with a simplistic additional side zip to show off the layers. The same can be said of the short sleeve check zip shirt, built for layering a long sleeve T-shirt underneath with the now essential double zip.”
We caught up with the team at Common Homme to ask them some quickfire questions about the brand.
Describe Common Homme in three words.
Present, Real, Expressive.
How would you describe the man that you design for?
We design for anyone who is interested in living a progressive lifestyle that encompasses art, fitness and music.
What is your ultimate wardrobe staple?
Metal accessories and sunglasses.
What tips do you have on styling for the Autumn weather?
Layering and incorporating soft hints of neutral colours.
Shop: Common Homme