November 10, 2016

Urban Outfitters is pleased to announce the global launch of The 2Pac Forever Collection, a UO exclusive assortment of merchandise celebrating the legendary hip-hop artist.

Amongst hip-hop heads and casual music fans alike, the name Tupac Shakur is synonymous with a particular brand of ‘90s, West Coast hip-hop that defined a generation. Shakur’s vulnerability and openness resonated with audiences and paved the way for the current generation of California rappers, like Kendrick Lamar, who paraphrase Tupac in lyrical snapshots of their city and aim for a greater good.

Throughout his life, Tupac worked for good, and for positive changes in American society. With his celebrated flow, complex lyrical content, and unrivaled artistry, Tupac is said to have elevated the musical form of hip-hop. And his stature as a pop-culture intellectual gave him a larger-than-life influence that enlightened the American public at large. His songs have been inducted into the library of Congress’s National Recording Registry and in 2016, Tupac was nominated for induction into the Rock and Roll Hall of fame.

Now, UO is proud to introduce the exclusive 2Pac Forever Collection, a capsule that celebrates the life and artistry of the hip-hop icon. Consisting of shirts, hats, hoodies, and jackets, the capsule will be available online November 11th.

As an homage to the artist’s legacy, a contribution has been made to A Place Called Home, a South Central Los Angeles organization empowering youth through programs in education and arts. The organization was selected in partnership with the Tupac Amaru Shakur Foundation.

Enter for a chance to win the full 2Pac Collection + a rare, original pressing 4 LP set of 2Pac’s Better Dayz