November 16, 2016

We met with the Creative Director and Influencer, Kira Stachowitsch to find out more about her exciting life as co-founder and Editor-in-Chief of INDIE magazine and Material Girl. Back to you, Kira…

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UO: Hi Kira! Can you tell us a little about yourself?

Over ten years ago, I founded INDIE Magazine with a friend, something that developed very quickly from my hobby to my job. Since then, we’ve opened offices in Berlin and Vienna, put out two fashion magazines, made blogs and social media for international fashion houses and have founded our own PR and Events agency. I also work as a DJ, Creative Director for campaigns and shoot productions and am really active on my Instagram account, @kiraaurelie.

UO: Can you tell us how INDIE and Material Girl Magazine came about? Was it always your dream to found a magazine?

I was 19 years old when we founded INDIE as a project and I was studying Art History at the time – you could say that this job founded me, rather than the other way around. I am much more interested in creating something that is inspirational instead of pushing the agenda of brands and products. Art, design, music and pop culture are the cornerstones of our work.

UO: What do you love most about your job as Creative Director and Editor-in-Chief of INDIE and Material Girl?

I see myself as a curator, bringing together the most exciting creatives. If there is a connection between the people I am working with, there’s always something new, remarkable or unexpected that comes from every idea.

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UO: What has been the biggest challenge in your career so far?

I didn’t learnt how to do my job in the traditional way, rather I have learnt it all for myself as I’ve gone along. You are just feeling your way in the dark and have to rely on yourself, making mistakes by trial and error. It is of course difficult to have no one who can challenge or criticize you. You have to be quite harsh on yourself.

UO: What do you love about Berlin and how do you think the creative culture and lifestyle of the city has influenced your work?

Depending on how you live your life here, the city can either feel very metropolitan or like a small village. The creative scene is so exciting, because Berlin constantly attracts new people and because that is always in a state of change.

UO: Who are your inspirations? Who and what inspires you personally and professionally?

I am fascinated by artists who specialsie in lots of different disciplines and can find multiple outlets of expression. People like Nick Cave or David Lynch, who create a ‘life’s work’ and show just what we can do and raise the bar on what we can achieve in our human existence on earth.

UO: What has been the most important lesson in your career so far?

You can’t do this job alone; great things happen when you work together with exceptional creatives who share your vision.

Shop: Jumpers & Cardigans


I’m currently listening to… Aluna George, Banks, Kelela

My favourite season is… Early year, summer and autumn, it’s only winter that I don’t really like.

My wardrobe staple is… Oversized and oversized

My greatest achievement… Lies before me…

See more from Kira: