UO MUSIC: DJ SEINFELDJune 27, 2017
In the run up to his performance at the opening of our Urban Outfitters Stockholm store, we talk to lo-fi house mastermind DJ Seinfeld about what drew him to DJing, his background in music and what valuable lessons he’s learnt so far.
Where did the name DJ Seinfeld come from?
I was going through a rough time and I started watching that show day in and day out for a month or so, so I thought the music I made then was nicely captured by it.
Tell us about your background in music. Was it always the plan to make music a career?
No not really, I always saw it more as a hobby but when things started picking up it became more viable. I used to play classical piano for 10 years before but I didn’t have the patience to pursue it further as a kid.
What drew you to DJing?
It’s still a fairly new thing to me, but it’s really such a rush to play in front of others and in different contexts. I never saw it as a must or what I am really about as an artist, but I love doing it.
How would you describe your sound?
Don’t really know since I make a lot of different kinds, but I always try and create melodies that stick to my mind for a long time. Apart from that, maybe “direct” is a good word to describe it.
What would you pin as a defining moment in your career to date?
When that “U” track got ripped to YouTube maybe, or the “season 1″ release.
How do you get into the zone before a performance? I just try and appreciate where I am, and think about the bizarre nature of what’s going on.
Who do you make music for?
I see it as a form of therapy first for myself, but the feeling I get when I hear how it can affect some people is truly wonderful and maybe I’ve become more conscious of that lately. It will always be secondary though, it has to be.
Do you have any advice for young DJs trying to break into music?
Don’t try and stick to a trend, learn your history and learn your craft in and out.
Who are your biggest musical inspirations?
Burial, actress, omar s, debussy, but the list goes on.
What has been the most valuable lesson you’ve learnt about being a DJ?
It made me think a lot more about my own music, even though the club is rarely in my mind when I make music, it provides some interesting insights of what works and for what reason.
What exciting future projects / plans can you tell us about?
An album and a couple of EPs are coming soon. A few remixes too.