BEHIND THE BRAND: ORSMANOctober 13, 2017
Heavily inspired by classic nautical colours and sailing goods, Orsman is the London-based brand that takes ’80s and ’90s sportswear and combines it with sports detailing and nautical inspirations to create a contemporary menswear clothing that will breathe life back into your looks. We talk to founder Greg Finch to find out all about Orsman…
What was the starting point of Orsman?
I’ve had a few clothing companies along the way but in 2013 I started looking at a certain time and culture in the 90′s that really resinated with me. I grew up around water, whether it was the river near my house, the dam that my father lived on, my grandfathers farm near the ocean or my current flat near a canal. I’ve always been fascinated with boats, diving, surfing and sailing and all the equipment needed and I just started drawing on the nostalgia of my childhood. Coming up with the logo and the first line was kind of like exploring past fascinations and it seemed to pull together. I designed the first full collection in the summer of 2013.
How would you describe Orsman’s design aesthetic and overall vibe?
It’s nautical, 90′s inspired.
What kind of customer does the brand attract and why do you think that is?
I would hope it resonates with like-minded people. It’s sporty but not too aggressive. I think it’s quiet easy to wear – from the pub on a Friday to relaxing in the park on a Sunday.
How would you describe the ethos of Orsman?
I think its spirit lies with the ocean but its aspiration is to make functional well-designed items.
What does a typical day at Orsman look like?
Its not too chaotic, I’ve got great people working with me now and because Orsman’s identity is very easily understood we’re all generally running in the same direction. It makes a big difference.
What does the brand look to for inspiration?
As I’ve said I’m inspired by old and new sailing and nautical goods. I don’t think you need to look like an old fisherman to be able to tap into this though. I like to try and imagine something a bit different.
What’s the brand’s design process like?
I search for anything that catches my eye for a few weeks (pictures, physical items, music etc). I try not to give it too much thought, I just go out and search. I then gather all the info together (mostly pictures) and split it off through a process of deduction. I discard the bits that are either weak or random. This usually takes a week or so. I then leave it for a day or so and look at it with fresh eyes to see if I’ve missed anything. I try to find the common thread running through my final choice of items. Once I’ve got a final direction and a few good ideas I focus on processing it into design.
What sort of materials and textiles do you like to work with most and why?
I really like to mix fabrics. I like tech fabric overlays on jersey, or combining jersey with pique, fleece and nylons etc. I understand these as these are part of my everyday wear.
What is the relationship between form and function when designing products?
The search for the perfect item. A brilliant designer once told me about “perfect item”, it’s where form, function and colours come together in perfect balance.
What can we expect from Orsman in the future?
Shop Orsman online now.