October 16, 2017

On the shoot for our Diadora campaign, we went behind the scenes and meet the talents that we were featuring. Chanel, Aimée, Elif, Alisha and Coco are all young and creatively talented women that are part of the Babyface community, dipping their creative toes in everything from art and design to skateboarding! We sat down with each of the models, and Claire and Nellie – the founders of Babyface – to find out more about them.

Claire Burman + Nellie Eden – Founders of creative collective Babyface

Why did you start Babyface and what was the idea behind it?

We started Babyface out of frustration, in 2014, around three and a half years ago- a time when Instagram and “influencers” (we’re not so keen on that word) weren’t really “things” like they are now. All we knew this that we wanted to create a safe, positive environment where women in the creative industries could talk about how they make their passions into a career, and talk candidly about the realities of going against the grain when it comes to the traditional career paths we’re all under pressure to adhere too. Initially, it wasn’t an agency, but then we realised we could work with amazing brands (like you guys) to create beautiful, more authentic content to better talk to our own demographic. We wanted to see what happened when we managed to get some of them in the same rooms, creating alongside one another. We didn’t like the “femvertising” boom that happened shortly after we launched, and pledged to never give into click bait feminism. With everything we do we try and better our community; work with them, inform them, uplift them and collaborate with them.

How did you get involved with this campaign?

Via the brilliant girls that star in the campaign…obviously! We cast five girls in this campaign who we thought perfectly suited the mood of the collaboration. Their young, confident women with opinions and taste and they’re so much more accomplished than we were at that age (eek!). They’re all emerging talents in their own right, and despite the fact that on the whole, the girls are either at college or school (bar Chanel and Aimee) they still manage to find time for serious side hustles, like- jewellery design and professional skateboarding. For us they nicely represent a small, diverse subsection of the hardworking, generous, open-minded and crazily creative millennial women we know. We wish that when we were growing up, we’d had girls as real and as cool as them in campaign imagery to look to.

How did you select the models?

They’re on the whole, girls we know IRL or through their work. We’ll never out a person forward for a job based on their following. All of these girls, irregardless of their social media body-count, are accomplished, smart and exceptional and we’re backing them. They also all have on point personal style and we really wanted them to bring their own individualism to set.

Where do you think Babyface will go in the future?

Well…big question. We hope Babyface will become bigger and better, that our audience will continue to diversify and grow naturally, that we’ll work increasingly larger jobs and in doing so take the good word further. In all honesty, it’s so far from world domination- if, even in the smallest way, we help shake up the creative industries, chip away at the patriarchy, get young female creatives the budgets they deserve and create a body of good, positive, innovative work- that’ll be enough.



Tell us a bit about yourself and what you do

My name’s Aimee, I’m 18, I’m from London and I skateboard. I run a brand called Bowl Babes, which tries to get the girls to come skate with the boys! Don’t just stick to girls night, come get stuck in!

How did you get involved with Babyface?

It was through Instagram, they invited me to come do some yoga with them and meet some lovely ladies.

What is your theme song?

Maneater by Hall & Oates. Or any ‘80s song…

Tell us about Bowl Babes!

Bowl Babes started because for the first year of my skateboarding life I was the only girl in my park and I didn’t really understand why. Slowly as I started turning more and more into a boy I discovered girls’ nights which was awesome. I went down and met some cool people and realised that a lot of girls who went to girls’ nights only went to girls’ nights because it can be pretty intimidating when it’s really busy and packed with guys. I started Bowl Babes to try and close that gap and get girls to come out to regular nights and just in with it. So Bowl Babes was born!

How did you fall in love with skating?

I always did some kind of board sport from when I was 10. I started with ripstiks and long boards and a very good friend of mine said to me “why are you doing this to yourself, just buy a normal board!” So I started doing that 2 years ago and I just fell in love with it. It’s my passion.

What do you think the skating creates in the communities and what’s your favourite thing about the whole scene?

I feel like, what skating does for the community and my favourite thing – double whammy – is it doesn’t matter who you are, you can be boy, girl, gay, straight, whatever you are, everyone will still accept you. You’ll always have a place in the community because at the end of the day all that matters is that you’re coming down with your mates to skate and do what is actually a solo sport together. It’s taught me a lot about confidence and belief and the mental battle that is life and skating.



Tell us a bit about yourself and what you do

Hi! I’m Alisha, I’m 16 at the moment, and I’m just doing my A Levels. I’m really into Drama and Music and I do a bit of writing on the side.

How did you get involved with Babyface?

It’s a funny story actually. I was doing an internship at Dazed in the summer and I met Claire who co-founded Babyface with Nellie and I got along with her really well. She told me that she did Babyface and asked if I wanted to get involved.

What’s your favourite thing about being a creative woman in 2017?

Probably the fact that there are so many of us. I love that there are collectives. That sounds weird but there are so many online platforms, such as Babyface, and the incorporate young and older. You don’t have to be certain age, race or ethnicity; you can just be a girl and be yourself.

When are you happiest?

This sounds really cheesy, but honestly what makes me happiest is when I’m hanging out with my friends, whether I’m at home eating pizza or at an exhibition or at a party I just love the company of my friends.

What is your theme song?

At the moment, Rebel Rebel by David Bowie.

How did you get into modelling?

I never actually wanted to be a model or anything. A year or two years ago I got asked to do some things and I really enjoyed it. I always liked photography and when I was younger I was a bit of a diva. I thought it would be fun and I’ve met some great people doing it.

How did you feel when you did your first ever photo shoot?

Honestly, I was really, really nervous. I felt really intimidated, one because I’m short and two because everyone seemed so professional and knew what they were doing and I was 15 and thought “what’s actually going on?” I found it scary, but I was so lucky that the first time I did it I met really nice people the first time I did it so it wasn’t traumatic.

How do you balance studying and modelling?

During GCSEs I did absolutely no modelling at all, but I’ve just had a three-month summer so I had a lot of time. What I do is, I don’t let myself do any modelling until I’ve finished my work and I think the best way to manage your time is don’t do your work half-heartedly. Put your phone away and finish your work so that you can go have fun later or do some modelling or whatever you want to do.



Tell us a bit about yourself and what you do

Here’s a fun fact: I was actually Head Girl at my school. Not many people know that about me! I wasn’t a nerd but I liked to do well. I do a lot of art – when I was younger I used to just sketch trees and stuff, but then I got really bored of it. I used to hate painting because I was so bad at it, and doing faces, and then one day I was just like “I need to do it” and I started painting faces, and it’s literally all I do now!

How did you get involved with Babyface?

Through Instagram. They asked me one day for my email and they said are you up for coming along to this Nike event ChromaYoga and I said yeah, I love Nike!

What’s your favourite thing about being a creative woman in 2017?

There’s so much opportunity and the groups of people you meet and the groups you get involved with. You meet so many incredible people and they’re really driven and they have the same motives as you and it’s really nice to meet those kind of people.

When are you happiest?

When I do a good piece of art.

What’s your theme song?

Right now, Messy Love by Mura Masa!

When did you start designing jewellery and what do you love about it?

I was in art one day and I needed to have more mediums because I was just doing paint and sewing and stuff – that’s all cool – but I found some wire and I thought I’ll play around with that and made some faces and though that’s so cute! I actually didn’t have my ears pierced a while ago so I used to make fake hoops for myself when I was 14. Everyone used to think I had so many piercings but I had none! One day I just stuck one of those faces on one of my fake hoops and thought “this is cool!”

Where did the idea to create portrait earrings come from? Why specifically faces?

I just got so bored of doing landscapes and stuff so I was moving towards faces and portraits anyway. I just like studying the face and especially the human body right now, but that’s really hard to do in wire.

How do you balance modelling with your other creative projects and studying?

Modelling for me is about creating a really beautiful picture. It’s about everyone – make-up artists, stylist, and photographers. Everyone comes together for it, which is nice. I just handle it. It sounds bad but I love it so much. I probably focus on study more, but I love creative arts so much I just go with it really.



Tell us about yourself and what you do

I study fashion design and I have a YouTube channel with my sisters. I do hair and make-up in my free time and I love doing creative stuff!

How did you get involved with Babyface?

It was through a shoot I did with Keash Braids! They saw me and then they contacted me. They saw that I did a lot of creative projects and we all had similar interests.

How did you get started with hair and beauty?

When I was in secondary school everyone wanted to get their hair braided but it’s quite expensive. Some of my friends were frustrated and wanted to braid their hair like grown ups, so I just said “let’s learn how to do it ourselves!” I started watching YouTube channels and looking at some of my aunties when they braided people’s hair and I learnt how to do hair from there. With make-up it was kind of the same, and I did a few assisting jobs as well, but it was mostly YouTube.

What do you think the beauty industry needs more of?

Obviously diversity, but that’s coming now. There are a lot of brands with more shades. But mainly more affordable make-up that is good for acne. A lot of the time when you’re in your teens and you want to wear make-up it makes your skin worse, because make-up is not always meant for acne-prone skin. More make-up that’s made for sensitive skin that’s not too expensive.

How would you describe your aesthetic?

For my personal style, I just go how I feel. Recently I’ve been interested in early-2000s style, art and movies. I really like movies about science fiction or artificial intelligence – I love that whole aesthetic.



Tell us a bit about yourself and what you do

At the moment, I’m doing an art foundation at Camberwell and I just finished my A Levels.

How did you get involved with Babyface?

They approached me through Instagram, but I think they knew me through my sister’s work, she’s a singer-songwriter.

Have you always been interested in art?

Yeah my parents are artists so it’s always been what I’ve been surrounded by. We’ve always done creative activities.

How would you describe your work?

I’m slowly moving towards more abstract things. I love painting, but I’m moving towards sculpture as well.

What are your favourite materials to work with?

Acrylic paint!





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