IN CONVERSATION WITH: PERNILLE TEISBAEKOctober 26, 2017
Danish fashion and lifestyle blogger Pernille Teisbaek knows what she’s talking about when it comes to Scandinavian style. We spoke to her about becoming a stylist, her tips for capturing that classic Scandi look and her book “Dress Scandinavian: Style your Life and Wardrobe the Danish Way By Pernille Teisbaek”…
What’s your earliest fashion-related memory?
I’ve been dressing up ever since I can remember. One my earliest fashion memories is when I was 10 years old. My grandmother passed her old sewing machine on to me and I started sewing my own little outfits.
How did you become a stylist and what’s your favourite part of the job?
As a teenager, I started working as a model which introduced me to the world of fashion. As a model, I worked closely with stylists and photographers to make their creative ideas come to live which gave me a taste for working with styling and fashion. I got my first job as a fashion editor at a Danish fashion magazine after a shoot that I modelled for the magazine. The fashion editor who styled the shoot told me that she was stepping down from her position, so I applied for it straight away.
Describe your style in three words?
Classic, comfortable, minimalistic.
Why did you decide to write your book “Dress Scandinavian: Style your Life and Wardrobe the Danish Way By Pernille Teisbaek”?
I closed down my blog a few years back and decided to focus on other aspects of my career and put my energy into my Instagram account. At the same time, I wanted to still be able to inspire my followers and speak to them directly, so I decided to write a book on my philosophy behind dressing as a Scandinavian.
What’s your book book all about?
The book is a collection of my best advice for updating your wardrobe and home in the spirit of Danish style and design.
What are the main features of Scandinavian style?
Minimalist – sometimes less is more
Androgynous – go for menswear inspired items such as suits and shirts
Classic – you never go wrong with classics like blue jeans, blazers and oversized knits.
Comfortable – you need to be able to bike in your outfit, so opt for sneakers. A fuzzy knit will keep you warm in the cold Scandinavian winter.
Who are your style icons?
All the beautiful girls on the street. I love sitting down at a café to people watch.
Where are your favourite shopping/food/hang out spots in Copenhagen and how does the city inspire you?
For shopping, I love Kassandra for shoes and Ganni, Nué Notes, Holly Golightly and Acne Studios for the best Scandinavian brands. The best interior shopping is at Studio Oliver Gustav and Hay House.
Some great hangout spots are Granola for breakfast, Mangia for dinner, Atelier September and Beau Marché for lunch and wine.
At the moment, I’m finding myself in my new role as a mother and working on exciting projects in my company, Social Zoo.