ARTIST OF THE WEEK: CHERIE DID THISNovember 28, 2017
Cherie Jerrard is the founder of Cherie Did This, a illustrative world full of bubblegum tones and irony. We talk to her to find out more about drawing milkshakes, space travel and Blame It On The Dog…
Have you always been interested in art?
When I was a kid I’d draw milkshakes for my mates… complete with cream, stripey straws and a cherry on top.
How did you get into illustration?
I don’t think I’ve ever really been out of it, I have always sketched and initially focused on fashion illustration. While working as a fashion designer I received training in photoshop and illustrator which have helped learn how to combine anologue and digital mediums.
How would you describe your style?
Visual bubblegum – it’s starts sweet and gooey but you’ll find it stuck on a wall looking quite different.
What are your favourite materials to work with and why?
Pen, Ink and a Mouse … I like to manipulate hand drawn sketches using digital techniques before finally distrupting the digital perfection with spray cans, stickers, tape, ink or paint. ‘Pimp my Poodle’ cards come with stickers for audience participation.
Tell us about Retro Future!
The twenty first century turned out to be less about space travel than we’d imagined… I felt it was time to indulge in the futuristic fantasy once more. The escapism of an imaginary world can be strangely comforting when day to day life drags.
What sort of themes do you like to explore in your work?
Things people can identify with – after all we are all in it together!
What inspires you, artistically and otherwise?
People – it never stops amazing me how different we all are. If aliens landed we’d expect them all to be green.
What’s your creative process like?
It’s a bit of a mystery tour with lots of snack stops – I start with sketching ideas either by hand or digitally trying to understand whats in my head. It’s usually in response to something I’ve seen, I get the best ideas when I’m traveling. I constantly battle with overthinking, my cafe culture sketches are therapy as I simply sketch what I see.
Tell us about Blame It On The Dog!
It’s about people not dogs … the images highlight the irony of how we market ourselves through clothes and accessories.
Why did you start designing cards, patches, pins and badges?
I’m an 80′s child, a love of patches / pins on denim and sticker collections are in my DNA. In the noughties I had fashion brand which included patches and pins … wish I’d kept them all I am constantly looking for vintage ‘Slush’ online.
What’s the best piece of advice you have been given, about art or otherwise?
Grayson Perry said some wise words on how best to coax out ideas. “Playing is an important thing because you’ve got to let yourself go to be creative and you’ve got to allow ridiculous things to happen.”
It is important to trick yourself into having fun, you need to be non- judgemental until the ridiculous idea you’re having has been brave enough to show itself. Make yourself a cuppa, put some music on and use cheap paper… don’t make it scary.
What do you hope people will take away from your work?
Although ultimately is about aesthetics and design I’d like to think there is a shared smile, something to brighten up a moment.
Customised prints – I’m enjoying working on a larger scale. It goes full circle from ink to digital then back to hand through graffiti style mediums. I love disturbing something I’ve tried to perfect and in the process producing something unique. People who buy one print often come back for a second because they work so well in sequence.