UO X PITCHFORK

November 19, 2012
UO X PITCHFORK

We went to pitchfork!! You should already know this; we didn’t shut up about it whilst we were there! So here’s what we got up to! Visual treats and word descriptions to what went down in Paris . Enjoy…



Team UO landed into sunny Paris at La Grande Halle in preparation for the musical Mecca that was Pitchfork Paris. In its second year at the Ex Abattoir, Pitchfork’s epic line up, brimming with the world’s coolest artists (Jessie Ware, Hulio Bashmore, Hot Chip and A$AP Ricky, to name a few) , pulled massive and diverse crowds for the three day weekender!

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We don’t like to conform here at UO, you might assume we were there as a pop up shop, or to dress the artists! No no, we took care of the toilets and covered the floors with 7000 hand stuck stickers! We were there for the good times… shhhhh

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After 6 hours of coffee, spotify, cupcakes and perseverance, 7000 stickers appeared on every toilet tile we could find! We wanted to be damn sure everyone spending a penny would know we were there! Carpets laid, final checks made, followed by the necessary human pyramid, we were ready to get Pitchforkin’! !

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As with all festivals, some memories are a little vague! Luckily we had some cameras to capture our favorite moments. What a crowd!
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Outside of the festival we couldn’t help but resist a little street style spotting. Those Paris peoples sure know how to dress.
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Pitchfork was an absolute blast, and Paris is such a beautiful city, we found it hard to pack our bags and return to Urban HQ… c’est la vie.