KRISTINA KRAFTS KOOL CARDSDecember 2, 2012
Once you’ve worked at Urban for a while you start to notice that everybody around you is doing something awesome with their spare time. Whether it’s running a hot blog, performing with their band or getting foody at the weekends, there’s always a mini-project on – a creative side game, if you will – and sometimes work and play get to overlap. Kristina works on the UO website and dabbles in illustration, design and printing when she’s not working. Our buyers got wind of her screenprinted Christmas cards and couldn’t wait to snap them up to sell instore and online.
‘I’ve always loved making stuff,’ says Kristina. ‘My Christmas cards started out as a bit of a hobby and then became a yearly tradition. I make a new one every year and rope in various friends (and my man) to form a kind of at-home production line.’ So just how does she do it? ‘With a lot of blood, sweat and tears! I’m pretty new to screen printing and had to do it five times before I got it right.’
‘There was an awful lot of washing the screen, drying the screen, coating the screen, drying again, exposing, blah blah blah… Every time it didn’t quite work I got even more determined.’
‘I can only print two cards at a time, so you can imagine how long it took! Each one has been hand-printed, cut out and folded by me… Every hole had to be punched in the right place (involving many blisters!) – I had a line of friends in my house; one punching holes, one tying bits of twine, another adding the twine to the cards, another adding the envelopes and a final one putting the finished product into plastic sleeves. I’m a hard task master.’
‘Sitting by the fire, making cards with friends, wine, a roaring fire, one great dane, one cocker spaniel and two pugs was all part of the fun – it takes me back to that every time I see my cards instore.’ For every card sold this year, Kristina is going to donate a portion of her takings to charity, so not only do you get a lovely keepsake (we’ll be framing ours to put on the wall) you can tick off your good deed for the day too. Get yours here.