It’s time to start doing that impatient dance you’ve been practicing, because we’re about to open a brand new store right in the middle of London Town! UO Marble Arch is big and good-looking and full of awesome things, brand new design features and more clothes and homeware than you can fling yourself at in an excited frenzy.


(Cheer up Chum, it’s almost ready)

Excited? We are! So much so that we snuck in the back door, hard hats and all, to look at how the space is coming on. Pretty flippin’ well we reckon.



Now this is a scary concept, every wall inside the store is transparent! That’s right, from the stock rooms to the visual display area. We want to share with you how we run our stores, creating a unique experience to all whom come and shop!



Don’t worry, the changing rooms aren’t see through…



Check out the soon to be dance floor!



All of the lights…



The doors officially open on February 1st, but we’re offering you the chance to come and see the store before anybody else, at our massive opening party on Jan 31st. Get ready to quaff free drinks, play with pinatas, win competitions and fling your underwear at our very, very special guest DJs. Join our event to find out more – we’ll be down there on the night with our roving photographer in tow. If you get snapped you could end up on the blog.



As well as the amazing building and the fancy location, the free party, the hot-ass DJs, the competitions, the prizes and the usual dose of mad style and character, we’re unleashing loads of exclusive brands on our brand new store too! You won’t find them in any other Urban store (and you’re gonna wanna get your hands on them). Remember, we’ll be slipping out more details closer to the time, so keep up to date with everything on Facebook and let us know which bits you’re looking forward to the most!