SPOTLIGHT PHOTOGRAPHY: HEINER LUEPKE

March 8, 2013
SPOTLIGHT PHOTOGRAPHY: HEINER LUEPKE

Welcome to the second installment of Spotlight Photography, an Urban Outfitters project supporting up and coming photography talent from all over the world.

The concept is simple! We scoured the globe for inspiring photographers and sent them a whole load of UO apparel. With only one rule in mind (do whatever the hell you want) these creative bunch have been wowing our minds with their original and somewhat breathtaking fashion shoots.

SPOTLIGHT PHOTOGRAPHY: HEINER LUEPKE SPOTLIGHT PHOTOGRAPHY: HEINER LUEPKE

The Spotlight launch introduced us to photographers Lucy Wilkinson and Milly Colley (check out that photo-candy above) but today we shine the light onto Hamburg gentleman Heiner Luepke.

Heiner approaches fashion photography from an artist’s point of view, with a raw, clean aesthetic and an emphasis on the emotions the models project. Check out this awesome shoot for some shot-on-film action as well as our chat with Heiner to dig out the inspiration behind his work.

Hello Heiner. Tell us what inspired this particular shoot?
I used this shoot to show more of my point and shoot work. My aim was to create something raw but clean within the same pictures, this is a combination of materials used, light set and not to forget the emotions delivered by the models. It symbolizes a view on youth I have, which again is a mixture of raw, wild elements combined with what you could call cuteness. This is also the main idea and inspiration behind the shoot.

SPOTLIGHT PHOTOGRAPHY: HEINER LUEPKE

What format of film do you decide to use when taking these pictures? Do you have a favourite when it comes to shooting fashion photography?
Since my first goal was not depth and detail but the raw element I mentioned, I didn’t use my medium format setup but shot most pictures with point and shoot cameras. This was 35mm film and Fuji Instant film next to my digital setup.

I always prefer using film for fashion shots, from 35mm to medium format and Polaroid’s. It just gets me closer to the results I am aiming for.

SPOTLIGHT PHOTOGRAPHY: HEINER LUEPKE

What camera did you use to get these awesome snaps?
Nothing fancy really, just an old Olympus Mju, a Fuji Instax and my 5D.

SPOTLIGHT PHOTOGRAPHY: HEINER LUEPKE

How would you describe your photographic style?
I try to let others do this, but to sum it up I can say that I walk into a shooting with my inner eyes open to my imagination to create something deep, something that counts and is capable of creating ties between the image and the person who observes it. There is this kind of photography that you just flip through when you browse a magazine, and there’s a kind that keeps you unable to move your thumb from the page for a while and has you going back a few pages to get a second glance.

Obviously I try my work to be of the latter type, getting people to feel the pictures is very much a key element in my style. Otherwise I can say there’s often or always a tint of mystification and darkness in my pictures, a psychological element indispensable to me.

SPOTLIGHT PHOTOGRAPHY: HEINER LUEPKE

What other photographers inspire you?
I admire Paolo Roversi, David Hamilton and Juergen Teller.

SPOTLIGHT PHOTOGRAPHY: HEINER LUEPKE

Do you have a particular favourite out of the images you created?
I think the one with Ann Sophie wearing the “P” cap and her hands inside the black dress. It sums up pretty well the vibe I went for.

SPOTLIGHT PHOTOGRAPHY: HEINER LUEPKE

What advice would you give to someone who is new to photography?
If it’s a serious desire, you should invest a lot of time and thought into it. You’ve got to be able to listen to critics but to find and keep true to your own aesthetics. You don’t need the next new piece of gear; it all comes down to how you use what you have. So a simple 35mm, some messing with black&/white chemicals and a sense of will power should set you in a good direction.

SPOTLIGHT PHOTOGRAPHY: HEINER LUEPKE

What interests do you have outside of photography?
I have a major weakness for early design eras like Bauhaus. I am in love with those old German, French and Scandinavian industrial lamps.

Otherwise I have an unlimited passion for nature ,mostly woods and every little and large guy living in there. And of course life`s nothing without music.

SPOTLIGHT PHOTOGRAPHY: HEINER LUEPKE

Where’s your favourite place to hang out in Hamburg?
I like being in the parks in spring and summer. There’s always the smell of barbecue and beer around your nose.

SPOTLIGHT PHOTOGRAPHY: HEINER LUEPKE

Where’s the best place to take photo’s in Hamburg?
Impossible to answer as I think you want something new every now and then. I used to shoot around a lake called “Boberger See” a lot, or you find yourself some old rotten houses or industrial halls.

SPOTLIGHT PHOTOGRAPHY: HEINER LUEPKE SPOTLIGHT PHOTOGRAPHY: HEINER LUEPKE

Thank you Heiner. Love the style? You can shop the Heiner shoot HERE!

Keep your eye out for more inspirational photography in the coming months, and be damn sure to leave us a comment below to share your thoughts on the UO Spotlight project.