SPRING CATALOGUE: BEHIND THE SCENES

March 15, 2013

The UO spring catalogue has landed! We’ve got so much to say about the latest adventure to Copenhagen, so over the next few days expect a ton load of stories, interviews, videos and fresh UO garms dropping all over our UO world.

You can pick up a copy of the catalogue inside all our UO Stores and bag yourself a cheeky 10% on selected full price items. Just fill out the back page and take it to the till. Alternatively, use code SS13WEB at the checkout when shopping online. Wooop!

SPRING CATALOGUE: BEHIND THE SCENES

When the UO gang shoot a catalogue, we don’t just hit up our nearest studio and have it out, hells no, we go on the hunt for inspiring locations dotted around our beloved Europe. It’s all about the people you meet see, inspiring individuals with stories to tell, places to show, adding a flavour of culture to our catalogue campaigns.

SPRING CATALOGUE: BEHIND THE SCENES

The video up top there is where our story begins, the nitty gritty behind our journey to the fine city of Copenhagen. We met some outstanding characters whilst shooting our newest catalogue, the likes of Bobby the vintage toy collector/pro hair chopper, a man by the name of Fridrik who owns the coolest Laundromat hangout known to man, Copenhagen’s very own record label/shop Route 66; owned by music guru Martin, plus a gang of beautiful models to strut about in UO spring attire.

SPRING CATALOGUE: BEHIND THE SCENES SPRING CATALOGUE: BEHIND THE SCENES SPRING CATALOGUE: BEHIND THE SCENES

Let us begin with the familiar face of Bobby, a man we met whilst on our “Urban on Tour” tour. You’ll recognize Bobby from our UO Marble Arch store party; he kindly made the journey to London with all his vintage toys to supply our party people with free haircuts! Here’s a video so you can find out what Bobby is all about…



We sat down and swapped words with Bobby whilst we took over is toy/barber shop. Here’s what was said…

Hey Bobby! Why did you start up the shop?
I was a trained hairdresser, and I wanted to open my own place. I was also collecting all of this stuff and had a passion for it. It was obvious to combine both hairdressing and retro toys together.

Great. How long have you been here?
Three and a half years.

SPRING CATALOGUE: BEHIND THE SCENES

What started your interest in collecting all of these toys?
I really liked toys as a child, and then I liked the nostalgia and also my childhood! I had a really cool childhood. I love the aesthetics of the old times.

So can you tell us a bit about your childhood?
I grew up in Denmark in a flat; all of my friends were my neighbors. We would gather outside and play with all of our toys.

SPRING CATALOGUE: BEHIND THE SCENES

You have a big collection of wrestling toys in here. Is that something you are really interested in?
Yeah, I really like wrestling. WWF before it was like what it is now! We would play so much wrestling with each other we thought it was real. So we were doing the actions for real, we were children so we weren’t killing each other. I couldn’t believe it when people said it wasn’t real. My biggest hero was Hulk Hogan, Ultimate Warrior and the Undertaker.

Did you see the documentary about The Ultimate Warrior on YouTube?
Yeah I see it, ‘The rise and fall of the Ultimate Warrior’’. They talked about how he was a complete douchebag and he thought so highly of himself, that no one liked him. He had these speeches were he would be rambling and no one would understand what he was talking about “The sun is coming down, the ultimate power and the Ultimate Warrior is striking thunder” and was basically saying stupid stuff. He was my childhood hero, and maybe he wasn’t so cool as I thought he was. Looking back he was an idiot.

How did that make you feel when you found out your hero was a douchebag?
I dunno, maybe something broke inside of me.

SPRING CATALOGUE: BEHIND THE SCENES

What would you be called if you were a wrestler?
I really like the Legend of the Drunken Master with Jackie Chan. Maybe I could be a nerd, but fighting in drunken boxing style! The more you drink; you get more power because people can’t hit you because you are drunk. So a nerd who fights in drunken boxing style. That would be awesome.

Amazing. So what’s going on in your shop today?
We are doing a shoot for the S/S collection for Urban Outfitters. There are a lot of models and a lot of people in my small shop.

You looking forward to it?
Yeah it’s going to be fun, a lot of nice people and really relaxed in a good way!

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Keep keen eyes on the blog for more stories about our Copenhagen adventure…