A TRIBE CALLED MY TRIBEApril 10, 2013
My Tribe is a label we co-sign hard. If you’ve shopped on the site recently you would’ve spotted the candy paint tones dripping onto your screens, what with the newly launched jacket collaboration with UO Renewal and all. With unique prints taking inspiration from all over the globe and back, it’s no surprise it’s garnering much attention from, well, all over.
We went down to the studio in east London to have a chat with founder and designer bawse Anth Clarke (not her actual title).
UO:Hello My Tribe. Tell us about you…
MT:My names Anth and My Tribe is my label. Everything is made with love in my Hackney studio.
UO:How did the Collabo with your friends, Urban Outfitters, come about?
MT:A buyer for Urban spotted my Facebook page and contacted me for a meeting.
UO:It’s plain to see your custom game is very strong. Was it always the plan to enter the fashion world this way?
MT:I started out making clothes from old cartoony bed sheets and vintage fabrics. I would buy 2nd hand clothes from car boot sales and customise them. It just happened that way. I didn’t really plan it. I was making clothes for myself initially.
UO:Speaking of custom, there’s a lot of vibrant and worldly colours in your clothing. Who or what’s your inspiration?
MT:I’m inspired by London. Places like Dalston market and Brick Lane, with all the different cultures blending. The people you see there – West Indian grannies with the church hat on top of the wig and the Nike trainers with the massive fleece coat with wolves on. Indian, black, white and everything mixed up. I love it!
UO:What would one have to bring to the table to become part of The Tribe (excuse the pun)?
MT:An open mind and a positive attitude.
UO:With there being no stopping to the beast that is the internet, how important is location for a fashion brand these days?
MT:Well, if I lived in Slough I might be producing some different stuff. Being in London is important for me and I’m proud of the fact that all my clothing is made here.
UO:Any celebrities shouted you out or donned the garments?
MT:Yeah. There’s a lot of variety with what I make so it appeals to all different kinds of people which I like. The girl band Stooshe have worn some of my garms. The amazing cabaret act Bourgeois and Maurice wore one of my tailcoats for a shoot once and looked AMAZING. My proudest moment was when poet/rapper Kate Tempest wore my trousers at festival season last year. The girl is a genius and I was really chuffed she wore them.
UO:If you were at a dinner party where you could only wear one clothing brand who would you pick and why?
MT:Even though my feet would be under the table I would be rocking my Dr. Martens. Cannot live without them.
UO:If you could bring back any past fashion trend, which one?
MT:Everything Denise Huxtable from The Cosby Show has ever worn and everything Madonna wore In Desperately Seeking Susan. I actually don’t have to bring them back. I am living it every day.
UO:Favourite current album to work to? Or Favourite 90’s album?
MT:I make music too so its really important to me. I love Ghost Poet at the moment and the latest Deerhoof album. Tricky is always on my playlist. Revisiting PJ Harvey quite a lot too. Bagel Project, Francobollo and Fannie Sosa are some new discoveries and I listen to myself (AKA) I Am Fya quite a lot too! Had to slip that in there. Blatantly.
UO:Finish this sentence: “My Tribe is for the girl who….”
MT:…is really a man or a woman or a boy who likes to be a girl or a woman that wants to be a boy…or something…
UO:What’s next for My Tribe?
MT:It’s all about summer now. I’m planning on printing my own fabrics using my abstract paintings for inspiration. Crop tops and knickers for girl. And skirts for boys.
Now check out our favourite picks from the My Tribe Collection! (Click the images to see them in full glory)…
Diggin’ that My Tribe style? Let us know in the comments below…